Bobbi Brown

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The Challenge: With niche brands and influencers leading the revolution in beauty, the industry is more competitive than ever. Create a content strategy for three key product launches for Spring 2018—including production, post production, copy and social media calendar planning—that cut through the noise.

The Generation Z(ero) attention span-Solution: Examples of the content strategy:

GLOW GIRLS

A campaign that focused on demonstrating the breadth of the product line through still life and buildable stories that showcased the entire range in one shot. In addition, we concepted a giveaway that encouraged users to understand the value of buying more than one product.

ITALIAN LESSONS

Showcased iconic Italian beauty and in turn created an artistry-driven-how-to with the collection via a how-to series that gave step-by-step directions to master the quintessential Italian look e.g. the bellissimo red lip and the molto smokey eye.

The Change: We produced integrated campaigns built from the ground-up for social. The campaigns were highly engaged with and consumer interest in the three products spiked at launch.