The Challenge: A heritage brand with a goal of driving sales and engagement via social, .com and email for numerous campaigns, including the seasonal Fall/Winter Outerwear 2018 collection and the 70th Anniversary 2019 campaign.
The Generation Z(ero) attention span-Solution:
WHAT WE’RE MADE OF
For their Fall/Winter Outerwear 2018 collection we created a dynamic global social campaign built on the principle that pairing a locally relevant insight (Sweden has long, cold days in the winter), with a product benefit (feather down jackets are lightweight and perfect for layering) = an increase in sales.
The Change: Proof of concept coming Fall/Winter 2018—and next year. Stay tuned.