The Challenge: A heritage brand with a goal of driving sales and engagement via social, .com and email for numerous campaigns, including the seasonal Fall/Winter Outerwear 2018 collection and the 70th Anniversary 2019 campaign.
The Generation Z(ero) attention span-Solution:
WHAT WE’RE MADE OF
For their Fall/Winter Outerwear 2018 collection we created a dynamic global social campaign built on the principle that pairing a locally relevant insight (Sweden has long, cold days in the winter), with a product benefit (feather down jackets are lightweight and perfect for layering) = an increase in sales.
7 DECADES 7 ICONS
For their 70th anniversary campaign, we built a robust 8-month content plan that was on-brand-nostalgic, and set them up for the next 70 years—and beyond. It focused on telling the story of the 7 iconic items in their collection, through the 7 evenly decades the brand has been around.
The Change: Proof of concept coming Fall/Winter 2018—and next year. Stay tuned.