GANT

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The Challenge: A heritage brand with a goal of driving sales and engagement via social, .com and email for numerous campaigns, including the seasonal Fall/Winter Outerwear 2018 collection and the 70th Anniversary 2019 campaign.

The Generation Z(ero) attention span-Solution:

WHAT WE’RE MADE OF

For their Fall/Winter Outerwear 2018 collection we created a dynamic global social campaign built on the principle that pairing a locally relevant insight (Sweden has long, cold days in the winter), with a product benefit (feather down jackets are lightweight and perfect for layering) = an increase in sales.

7 DECADES 7 ICONS

For their 70th anniversary campaign, we built a robust 8-month content plan that was on-brand-nostalgic, and set them up for the next 70 years—and beyond. It focused on telling the story of the 7 iconic items in their collection, through the 7 evenly decades the brand has been around.

The Change: Proof of concept coming Fall/Winter 2018—and next year. Stay tuned.

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