The Challenge: Develop a sustainable structure and a strategy for international content creators to act as an extension of the La Mer creative department and create ongoing content.
The Generation Z(ero) attention span-Solution:
NAMES ON TAP
We tapped into a local, hand-picked, exclusive collective of global creators who currently partner with La Mer to generate content for the brand’s digital properties in Hong Kong, Thailand, China, South Korea, Taiwan and EME.
The Change: We helped the brand identify the difference between using influencers purely for their influence VS leveraging their content creation abilities - the latter being the more valuable. As a result, the brand has an ongoing pool of creators providing locally relevant content that resonates with millennials—all in a cost-effective way.