The Challenge: Optimize an on-location campaign shoot and devise a social campaign to promote the launch of their latest fragrance, Daisy Love.
The Generation Z(ero) attention span-Solution:
DAISY CHAIN REACTION
Taking a nimble and resourceful approach, we worked within the parameters of an already planned shoot to utilize an additional team on set to capture social-specific content. In addition, we created a complete social strategy including partnering with influencers, creating a unified call-to-action, and advising on creative direction.
The Change: Instead of social content being an afterthought, our approach led to a high-quality and a high-quantity of socially-optimized content (including vertical video) that was able to be shared across multiple channels.