Russian Standard Vodka
The Challenge: With the Vodka market in steep decline and Tito’s vodka dominating among millennials, Russian Standard needs to completely rethink its strategy.
The Generation Z(ero) attention span-Solution:
REDEFINING THE STANDARD (A WIP)
Quip Studio was engaged to breathe new life into this legacy brand that is the market leader in Europe, but had little brand awareness stateside. Using market research and audience data, we redefined the target audience for Russian Standard, built a nimble and disruptive social strategy, and are continuing to ideate and produce above the line campaigns. In addition, we built a brand platform, introduced them to influencer campaigns, and continue to work on creating a robust social calendar.
The Change: Still in its early stages of execution, the vodka glass is looking half fill so far. Watch this space for updates.