two trees

The Challenge: Two trees is a developer in NYC known for some of the most breathtaking buildings in our skyline today like Mercedes House, Domino Park and 300 Ashland. At the time they approached Quip Studio, all real estate advertisement were the same: spoke the same dry lingo and appeared in the same dry .com places. We were challenged to think outside the NYC apartment (shoe)box.

The Generation Z(ero) attention span-Solution:

LIVING THE DREAM

We tapped influencers like fashion-star Tavi Gevinson, chef Seamus Mullen, and singer/songwriter Abir, to live in one of Two Tree’s buildings for a year. These high-profile names were required to create ongoing content— creating a “living brochure” for Two Trees. We captured the content and created a platform called Apartment Stories to showcase it.

The Change: An ongoing, content-rich approach that truly disrupted old-school real estate strategies.

 
 
 
 Tavi Gevinson is an American writer, magazine editor, and actress, best known for starting her Style Blog Rookie at the age of 12.

Tavi Gevinson is an American writer, magazine editor, and actress, best known for starting her Style Blog Rookie at the age of 12.

 Chef Seamus Mullen is an award-winning New York chef, restaurateur, cookbook author, and fitness personality.

Chef Seamus Mullen is an award-winning New York chef, restaurateur, cookbook author, and fitness personality.

 
 Abir is a Moroccan-born singer/songwriter who was recently named Apple Music’s New Artist of the Week.

Abir is a Moroccan-born singer/songwriter who was recently named Apple Music’s New Artist of the Week.