The Challenge: Launch of Virgin Atlantic’s transatlantic fleet-wide WiFi in an engaging way.
The Generation Z(ero) attention span-Solution:
We hosted the first ever social media comedy festival from 35,000 feet. We partnered with comedian and actress Abbi Jacobson (best known for Broad City on Comedy Central in the USA), who enlisted five of her funniest friends to take to the skies (and the Internet). The comedy festival was the latest event to happen on #LiveFromVirgin, a new and ongoing platform designed to highlight the incredible things that happen on Virgin Atlantic’s flights.
The Change: Generating 84M impressions, with a 97% positive response rate, the campaign proved not only engaging but uplifting for the brand.